Course Overview
Close multi-million dollar enterprise contracts and command global media coverage. Master B2B enterprise sales methodologies (MEDDIC, Challenger Sale), key account management, and strategic international PR.
Course Curriculum & Modules
01Module 1: MEDDIC Enterprise B2B Sales Framework
02Module 2: Navigating Complex Procurement & Security Reviews
03Module 3: Key Account Management & Expansion Revenue
04Module 4: Building an International Press & Media Strategy
05Module 5: Executing Global PR Campaigns
Marketing & Advertising Department Pathway
Marketing & Advertising empowers founders with digital branding, SEO content strategies, paid advertising performance funnels, CAC optimization, enterprise sales pipelines, and global PR management.
Computer & Hardware Requirements
Processor:Standard laptop
Memory (RAM):8 GB RAM
Graphics Card:Standard
Storage:50 GB
Display:Standard
Key Learning Outcomes & Benefits
- ✓Execute enterprise sales processes using MEDDIC framework.
- ✓Negotiate multi-year enterprise license and service contracts.
- ✓Build key account management workflows.
- ✓Execute international press releases and media campaigns.