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ET2 • Marketing & AdvertisingLEVEL 2 • INNOVATION TRACK

ET2-211 | Digital Advertising, SEO & Content

Execute performance marketing campaigns, search engine optimization, paid ad funnels, and content traction strategy.

Course Overview

Scale customer acquisition with data-driven performance marketing. Master Google Search & Display ads, Meta ad funnels, technical SEO, keyword research, and conversion rate optimization (CRO).

Course Curriculum & Modules

01Module 1: Technical SEO Audits & Keyword Research
02Module 2: Google Ads (Search/Shopping) Campaign Setup
03Module 3: Meta & LinkedIn Paid Ad Funnels
04Module 4: Conversion Rate Optimization (CRO) & A/B Testing
05Module 5: Performance Marketing Analytics & ROAS Tracking

Marketing & Advertising Department Pathway

Marketing & Advertising empowers founders with digital branding, SEO content strategies, paid advertising performance funnels, CAC optimization, enterprise sales pipelines, and global PR management.

4-Level Progression Roadmap:

LEVEL 1ET2-111: Intro to Marketing & GrowthLEVEL 2ET2-211: Digital Advertising, SEO & ContentCurrent CourseLEVEL 3ET2-311: CAC Optimization & Brand PositioningLEVEL 4ET2-411: Enterprise Sales & Global PR Strategies

Computer & Hardware Requirements

Processor:Standard laptop
Memory (RAM):8 GB RAM
Graphics Card:Standard
Storage:50 GB
Display:Standard

Key Learning Outcomes & Benefits

  • ✓Run targeted Google Search and Meta advertising campaigns.
  • ✓Perform technical SEO audits and keyword optimization.
  • ✓Design high-converting landing pages and ad copy.
  • ✓Analyze attribution models and return on ad spend (ROAS).