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ET2 • Marketing & AdvertisingLEVEL 1 • DISCOVERY TRACK

ET2-111 | Intro to Marketing & Growth

Learn customer acquisition channels, digital branding, content marketing, and early growth experimentation.

Course Overview

Discover how early-stage startups acquire their first 100 to 1,000 customers. Learn growth hacking techniques, content marketing, social media positioning, and email funnels.

Course Curriculum & Modules

01Module 1: Brand Messaging & Value Proposition Positioning
02Module 2: Content Marketing & Organic Traction Channels
03Module 3: Social Media & Community Building
04Module 4: Email Lead Generation & Nurture Funnels
05Module 5: Launching Your First Growth Experiment

Marketing & Advertising Department Pathway

Marketing & Advertising empowers founders with digital branding, SEO content strategies, paid advertising performance funnels, CAC optimization, enterprise sales pipelines, and global PR management.

4-Level Progression Roadmap:

LEVEL 1ET2-111: Intro to Marketing & GrowthCurrent CourseLEVEL 2ET2-211: Digital Advertising, SEO & ContentLEVEL 3ET2-311: CAC Optimization & Brand PositioningLEVEL 4ET2-411: Enterprise Sales & Global PR Strategies

Computer & Hardware Requirements

Processor:Standard laptop
Memory (RAM):4 GB RAM
Graphics Card:Standard
Storage:20 GB
Display:Standard

Key Learning Outcomes & Benefits

  • ✓Build brand positioning and messaging guidelines.
  • ✓Identify high-performing customer acquisition channels.
  • ✓Create content strategies that convert leads.
  • ✓Set up analytics to track marketing funnel metrics.