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ET2 • Marketing & AdvertisingLEVEL 3 • STARTUP TRACK

ET2-311 | CAC Optimization & Brand Positioning

Optimize Customer Acquisition Cost, scale conversion funnels, sharpen brand positioning, and maximize payback periods.

Course Overview

Optimize growth economics. Learn advanced conversion rate optimization (CRO), funnel analytics, cohort retention analysis, and strategies to drive down Customer Acquisition Cost (CAC).

Course Curriculum & Modules

01Module 1: Customer Acquisition Cost (CAC) Modeling
02Module 2: Cohort Analysis & User Retention Curves
03Module 3: Optimizing Payback Periods & LTV:CAC Ratios
04Module 4: Brand Positioning Against Enterprise Competitors
05Module 5: Building Viral Growth Loops & Referral Programs

Marketing & Advertising Department Pathway

Marketing & Advertising empowers founders with digital branding, SEO content strategies, paid advertising performance funnels, CAC optimization, enterprise sales pipelines, and global PR management.

4-Level Progression Roadmap:

LEVEL 1ET2-111: Intro to Marketing & GrowthLEVEL 2ET2-211: Digital Advertising, SEO & ContentLEVEL 3ET2-311: CAC Optimization & Brand PositioningCurrent CourseLEVEL 4ET2-411: Enterprise Sales & Global PR Strategies

Computer & Hardware Requirements

Processor:Standard laptop
Memory (RAM):8 GB RAM
Graphics Card:Standard
Storage:50 GB
Display:Standard

Key Learning Outcomes & Benefits

  • ✓Perform cohort retention analysis and funnel optimization.
  • ✓Implement growth experiments to lower customer acquisition cost.
  • ✓Refine enterprise brand positioning against global competitors.
  • ✓Scale organic customer referral loops.