Course Overview
Great startups start with real problems, not just cool ideas. Learn how to conduct customer discovery interviews, validate market demand, test problem assumptions, and define your early value proposition.
Course Curriculum & Modules
01Module 1: Problem Identification & Market Validation
02Module 2: Customer Discovery Interview Frameworks
03Module 3: Analyzing Competitors & Market Sizing (TAM/SAM/SOM)
04Module 4: Formulating Testable Business Hypotheses
05Module 5: Developing the Initial Lean Canvas
Business Management Department Pathway
Business Management takes founders from initial problem discovery and startup strategy through Agile venture management, Go-To-Market (GTM) execution, corporate governance, and global scaling.
Computer & Hardware Requirements
Processor:Standard laptop or tablet
Memory (RAM):4 GB+ RAM
Graphics Card:Standard graphics
Storage:30 GB free space
Display:Standard screen
Key Learning Outcomes & Benefits
- ✓Conduct structured customer discovery interviews.
- ✓Identify high-value problem statements and target user personas.
- ✓Formulate testable business hypotheses.
- ✓Draft an initial Lean Canvas.