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ET1 • Business ManagementLEVEL 1 • DISCOVERY TRACK

ET1-141 | Intro to Startup Strategy

Build foundational business models, value propositions, competitor analysis, and early-stage startup execution plans.

Course Overview

Learn the strategic framework needed to launch a technology startup. Map competitive landscapes, establish product positioning, choose monetization models, and outline milestone execution roadmaps.

Course Curriculum & Modules

01Module 1: Fundamentals of Tech Startup Strategy
02Module 2: Value Proposition Canvas & Customer Jobs
03Module 3: Monetization & Revenue Model Selection
04Module 4: Milestone Planning & Execution Roadmaps
05Module 5: Strategic Business Plan Synthesis

Business Management Department Pathway

Business Management takes founders from initial problem discovery and startup strategy through Agile venture management, Go-To-Market (GTM) execution, corporate governance, and global scaling.

4-Level Progression Roadmap:

LEVEL 1ET1-151: Founders Forge 101: Intro to The ProblemLEVEL 1ET1-141: Intro to Startup StrategyCurrent CourseLEVEL 2ET1-241: Agile Venture Management & Business ModelsLEVEL 3ET1-341: Go-To-Market (GTM) & OperationsLEVEL 4ET1-441: Corporate Governance & Global Scaling

Computer & Hardware Requirements

Processor:Standard laptop
Memory (RAM):4 GB+ RAM
Graphics Card:Standard
Storage:20 GB free space
Display:Standard

Key Learning Outcomes & Benefits

  • ✓Analyze market landscapes and competitive positioning.
  • ✓Design sustainable business and monetization models.
  • ✓Develop milestone-driven execution roadmaps.
  • ✓Formulate early go-to-market strategies.